BRAZIL
July 30, 2025
On August 7, 2025, a new regulation issued by the Brazilian PTO (BRPTO) will come into force, significantly expanding and systematizing the priority examination for trademark applications.
Fast-track your trademark registration in Brazil
Upon provisions of Ordinance No. 27/2025 published on July 29, 2025, two types of priority requests are now formally recognized:
1. Priority by legal provision. Available to applicants who are:
- Elderly;
- Persons with disabilities;
- Individuals with serious illnesses;
- Entrepreneurs under the “Inova Simples” startup regime.
2. Priority by strategic objective or public policy. Now framed under a Pilot Project (Ordinances No. 28 and 29/2025), covering:
- Opponents invoking prior rights under Article 129(1) of the IP Law;
- Applicants who need the trademark registration to unlock public funding;
- Parties involved in judicial proceedings over the mark;
- Owners of products/services stemming from prioritized patents;
- ICTs (Scientific, Technological and Innovation Institutions);
- Individuals mentored by the Brazilian PTO through formal cooperation agreements;
- Applicants covered by national emergency or public interest declarations.
The Pilot Project is limited to 1,200 requests during its first phase (Aug–Dec 2025), with a limit of 3 requests per applicant and a minimum of 100 per priority category.
This initiative reflects a key shift towards streamlining trademark prosecution in Brazil, aligning the IP system with technological innovation and national policy priorities.
Trademark registration in Brazil
Need help registering a trademark in Brazil? At UNGRIA, we have a local team of IP experts that can help you with the entire process
If you have any questions or require additional information, please do not hesitate to contact us.